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Urban Threads
Social Media Campaign

Urban Threads is a fashion label focused on modern, stylish apparel. For their Summer Collection Campaign, the goal was to create a social media presence that felt trendy, vibrant, and relatable for a young, urban audience.

Role : Social Media Designer
Tools Used : Canva
Objective : Increase online engagement & highlight seasonal discounts.

Challenges

Urban Threads wanted a campaign that reflects summer freshness while staying consistent with their brand identity. The challenge was to design engaging carousel posts that highlight offers, showcase products, and grab attention instantly in a competitive social feed.

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The Approach

  • Research: Looked into seasonal fashion campaigns & trending Instagram post styles.

  • Visual Direction: Bold typography, earthy + vibrant tones (#3B6B5E, #FFC005, #FF6B35), and high-contrast layouts.

  • Content Strategy: A mix of storytelling (“The Shirts That Define Your Summer”) + promotional elements (“40% OFF Summer Sale”).

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Social Media Campaign Designs

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Promotional Ad

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Instagram Story

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